Technology is a broad concept that deals with an animal species' usage and knowledge of tools and crafts, and how it affects an animal species' ability to control and adapt to its environment. Technology is a term with origins in the Greek "technologia". However, a strict definition is elusive; "technology" can refer to material objects of use to humanity, such as machines, hardware or utensils, but can also encompass broader themes, including systems, methods of organization, and techniques.

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lg-blu-ray-disc.jpgLG Electronics has launched its Blu-ray Disk Rewriter, the GBW-H10N, which combines Blu-ray technology with all other prevailing compact DVD optical disc formats including DVD, DVD-R, DVD-RW, and DVD-RAM in an internal drive configuration.

According to the company its new Blu-ray Optical Disc Rewriter is capable of providing consumers with higher-quality video and audio rewriting, combined with greater storage capacity achieved using deployment of next generation optical disc format technologies.

Blu-ray optical disk storage technology is the next-generation optical disc format, jointly developed by the Blu-ray Disc Association (BDA), an strong alliance of the world�s leading consumer electronics, personal computer and media manufacturers including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson.

Blu-ray optical recording format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing a very large amounts of data compared to prevailing DVD-RWs. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25-GB of contents on a single-layer disc while upto 50-GB of contents can be stored on a dual-layer disc. Using Blu-Ray technology for data storage provides multiple benefits vs. existing formats.

While current DVD optical disc storage technologies such as DVD, DVD�R, DVD�RW, and DVD-RAM rely on a red laser to read and write data, the new Blu-ray format which uses a blue-violet laser having a shorter wavelength than other types of lasers, for recording and reading, hence the name Blu-ray. Despite use of blue-violet laser technology, the Blu-ray formatted products can easily be made backwards compatible with CDs and DVDs through the use of a BD/DVD/CD compatible optical pickup unit.

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According to R Manikandan, general manager - sales and marketing, IT Division, LG, With the need for greater quality and higher storage capacity, LGs Blu-Ray Disc Drive will have a significant impact in the disc drive category. As a global leader in the optical storage market, our Blu-ray Disc Rewriter is a further testament of our dedication to providing leading-edge technology.

The evolution of storage devices that started with IBMs 5-MB 305 RAMAC giant system in late 1956 seems to have taken rapid strides through most popular portable 1.44-MB 3.5-inch floppy drive in 1980s to reach mammoth 50-GB today on a single 5.25-inch platter



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